Website, SEO & AI search, paid ads, and a CRM that captures and nurtures every lead. One system that turns strangers into paying clients.
5.0 on Google
Service businesses across NJ & NYC
Clients we have built for: NYC Environmental Protection, NYC Health, Big Brothers Big Sisters of New York City, LaGuardia Community College, HF Design, Guardian Professional Services, TG Insurance Group, Anemostat Air Distribution, AWACP, Albert Weiss Air Conditioning Products, AquaProof Waterproof Floors, Kitchen Krafter, Executive Color Systems, Bolante Psychiatry, Blossoming Child Therapy Services, Lilly's Home Care, Inclusive Beginnings, Learn Smart Preschool, Buchman Baseball Academy, Prideful Grooming, A Proposito Podcast, Gurdal Bibo
It looks dated, loads slowly on a phone, and doesn’t turn visitors into calls.
Someone searches for what you do, or asks ChatGPT who to hire, and a competitor gets named instead.
Missing photos, services and reviews, so the spots on the map go to someone else.
A lead calls while you’re on a job, gets voicemail, and hires whoever calls back first.
You know it could save you hours and win you jobs. You just don’t know where to start.
That’s why we built The BOLD System. One system that fixes all five, so leads come in every month, not just when you get lucky. It’s like having your own marketing team, for a fraction of what one full-time hire costs.
See The BOLD System“Anytime I need something changed or fixed, they get it done the same day.”
I’ve been working with Dioni and Mily for months now and they are pros. The website design is awesome and customer service is top notch. Anytime I need something changed or fixed, they get it done same day. Really recommend.
“Understood my vision from the first day.”
Amazing professionals that understood my vision from the first day we met. Milfi and Dioni are a great team. Full of integrity, intelligence, empathy, skills, and proactivity. Their patience with the process is remarkable. So thankful to have them as my partners. Thank you Over the Fold!
“Over the Fold listened with intent and delivered exactly what we needed.”
We brought in Over the Fold to support the creative for our recruitment campaign for Big Brothers Big Sisters of NYC. Dioni and Milfi worked with us as collaborators, listened to our vision with intent, and executed fantastically. They were communicative and flexible with every change. We’ll definitely work with them again.
“Over the Fold brought our brand to life, with professionalism and heart.”
We just love the team at Over the Fold! Dioni and their crew were amazing in bringing Prideful Grooming’s brand to life. They nailed our logo, made our website super inviting, and were a huge help with our social media presence. Professionalism with a whole lot of heart, Over the Fold is the way to go.
7× more leads in 90 days.
After moving onto The BOLD System, this flooring brand climbed to the first page of Google, started getting recommended by ChatGPT, and had every new lead followed up automatically. The result: 20 leads in the first month, 146 by month three.
Source: client’s monthly scorecard · CRM + Google Search Console
“The process was seamless from start to finish.”
The team at Over the Fold updated my company’s website and the process was seamless from start to finish. After reviewing the site map and vision together, they laid out a 7-day plan and kept open communication throughout, ensuring my vision came to light. An amazing experience. We couldn’t be happier and highly recommend them.
“They bring clarity to complex operations.”
Over the Fold has been an incredible partner for Guardian. They’re responsive, organized, and truly understand how to translate complex operations into a clean, professional online presence.
“We were impressed by Over the Fold’s responsibility.”
Over the Fold delivered a new website. We’ve received positive client responses; when people look at the site, they like it.
“Genius, phenomenal? He is much more than that!”
I don’t have any words to describe him. Genius, phenomenal? He is much more than that!
Everything a business needs to turn strangers into paying clients. A website that sells, search that finds you customers, follow-up that never sleeps, and ads that keep you in front. Built under one system.
Look the part. A fast, professional website that shows off your work and turns visitors into calls.
Custom design & buildMobile-friendly & fastConversion-focusedAnalytics & tracking Website design & buildGet found. Show up on Google, and in AI answers like ChatGPT, when people search for what you do.
Local SEO & Google BusinessKeyword & content strategyAI search visibility (AEO)Technical SEO SEO & AI searchYour business is a top pick: 5.0 stars from 126 reviews, licensed and insured, and they serve Montclair, Bloomfield and Nutley. Customers say they answer fast and send a quote the same day.
Never miss a lead. Every call, form, and message gets captured and followed up, fast.
CRM setupLead capture & bookingAutomated email & SMSPipeline & reporting CRM & follow-upStay in front. Ads and strong reviews keep you visible, so new leads keep coming in.
Google & Meta adsRetargetingReview generationMonthly reporting Ads & reviewsStop blending in. Become the obvious choice.
Every industry has its own page, because its customers search, compare and decide differently. Pick yours to see what we fix and what we build.
Websites, local SEO and follow-up for general contractors, builders and trades. Get the calls from the map pack and stop losing them to voicemail.
Contractors
Galleries that sell, a Google profile that ranks in 20 towns, and leads that are yours instead of shared.
Remodeling, kitchen & bath
For stores, installers, brands and distributors, built by people with 18 combined years in the industry.
Flooring
Portfolio sites that load instantly, inquiries that qualify the project, local SEO nobody else in your area is doing.
Interior designers
HIPAA-aware websites and local SEO that turn searches into booked sessions.
Behavioral health
Custom-coded websites and local SEO for any service business that gets customers from Google.
Small businessesNo pressure, no mystery. Just a clear path from “curious” to a system that gets you clients.
It’s free, and it’s honest. Find out exactly what’s working, what’s broken, and what it’s costing you.
A straight conversation with the people who’ll actually do the work. No salespeople, no scripts.
Website, search, follow-up, and ads. Launched in weeks and managed every month.
Flooring, insurance, healthcare, office technology, nonprofit. Different industries, the same system.
TG Insurance Group is a retirement and life insurance firm founded by Tracey Garnett, a Retirement Specialist helping individuals, families, and businesses plan for the future. Despite a strong personal brand and a growing multi-state practice, their website wasn't keeping pace. It looked unfinished, didn't clearly communicate their services, and gave visitors no obvious path to book a conversation with Tracey.
MindMuscle is a clinical-grade, AI-powered neurofeedback system for children with ADHD and autism. Over the Fold handled the full UX/UI design and web development. Building a site that speaks to pediatric therapy clinics and parents simultaneously, reflecting the credibility of a patented, research-backed platform ahead of its 2026 launch.
Joseph R. Bolante is a Board Certified Psychiatric Nurse Practitioner offering child and adult psychiatry services in New Jersey, with both virtual and in-person appointments. When NP Joseph launched his private practice, he needed more than a website. He needed a professional digital presence that could build credibility with patients, rank in local search, and make it easy for people to book a session during what is often a vulnerable moment in their lives.
VersaCore Grande 10 is a premium waterproof luxury vinyl flooring brand. When they came to Over the Fold, they had a product, but nothing else. No brand, no logo, no website, no visual identity, and no way for dealers or homeowners to discover or engage with their collection. They needed a full brand launch, built from the ground up, that could compete with established flooring brands and drive real purchase intent.
Gurdal Bibo is a fine art photographer based in SoHo, New York City, whose work has been recognized in international photography circles. Despite that recognition, he did not have a dedicated website. There was no central place for collectors, galleries, or admirers of his work to explore his portfolio or purchase prints. The opportunity wasn’t to “market” the art. It was to give it a proper digital home.
Guardian Professional Services provides PAX and janitorial services across multiple major airports, working with United Airlines at JFK, LGA, RSW, and RDU. Over the Fold serves as their embedded digital and operations team. Designing and managing their website, automating their hiring pipeline, running their social media, and building their internal training system.
Executive Color Systems is a New York-based office technology dealer with over 30 years in business, selling and servicing Konica Minolta, Epson, and HP products. Including multifunction printers, wide-format machines, digital presses, and IT support. To businesses across the Chicagoland area. Despite a strong local reputation and a deep product catalog, their website hadn't kept pace with their business. It didn't reflect the quality of their offering and wasn't built to convert visitors into customers.
Big Brothers Big Sisters of NYC launched a targeted recruitment initiative focused on increasing enrollment for its youth girls mentorship program across New York City. In a city as diverse as New York, audience clarity isn’t optional. It’s foundational.
A Propósito Podcast is a bilingual podcast created to open meaningful conversations within the Latinx community. Through personal stories, cultural discussions, and expert insights, the podcast aims to empower listeners to connect with their identity and purpose. “a propósito” (on purpose).
Rebranding a legacy HVAC company with a fresh identity for the next generation of builders and designers.
TG Insurance Group is a retirement and life insurance firm founded by Tracey Garnett, a Retirement Specialist helping individuals, families, and businesses plan for the future. Despite a strong personal brand and a growing multi-state practice, their website wasn't keeping pace. It looked unfinished, didn't clearly communicate their services, and gave visitors no obvious path to book a conversation with Tracey.
MindMuscle is a clinical-grade, AI-powered neurofeedback system for children with ADHD and autism. Over the Fold handled the full UX/UI design and web development. Building a site that speaks to pediatric therapy clinics and parents simultaneously, reflecting the credibility of a patented, research-backed platform ahead of its 2026 launch.
Joseph R. Bolante is a Board Certified Psychiatric Nurse Practitioner offering child and adult psychiatry services in New Jersey, with both virtual and in-person appointments. When NP Joseph launched his private practice, he needed more than a website. He needed a professional digital presence that could build credibility with patients, rank in local search, and make it easy for people to book a session during what is often a vulnerable moment in their lives.
VersaCore Grande 10 is a premium waterproof luxury vinyl flooring brand. When they came to Over the Fold, they had a product, but nothing else. No brand, no logo, no website, no visual identity, and no way for dealers or homeowners to discover or engage with their collection. They needed a full brand launch, built from the ground up, that could compete with established flooring brands and drive real purchase intent.
Gurdal Bibo is a fine art photographer based in SoHo, New York City, whose work has been recognized in international photography circles. Despite that recognition, he did not have a dedicated website. There was no central place for collectors, galleries, or admirers of his work to explore his portfolio or purchase prints. The opportunity wasn’t to “market” the art. It was to give it a proper digital home.
Guardian Professional Services provides PAX and janitorial services across multiple major airports, working with United Airlines at JFK, LGA, RSW, and RDU. Over the Fold serves as their embedded digital and operations team. Designing and managing their website, automating their hiring pipeline, running their social media, and building their internal training system.
Executive Color Systems is a New York-based office technology dealer with over 30 years in business, selling and servicing Konica Minolta, Epson, and HP products. Including multifunction printers, wide-format machines, digital presses, and IT support. To businesses across the Chicagoland area. Despite a strong local reputation and a deep product catalog, their website hadn't kept pace with their business. It didn't reflect the quality of their offering and wasn't built to convert visitors into customers.
Big Brothers Big Sisters of NYC launched a targeted recruitment initiative focused on increasing enrollment for its youth girls mentorship program across New York City. In a city as diverse as New York, audience clarity isn’t optional. It’s foundational.
A Propósito Podcast is a bilingual podcast created to open meaningful conversations within the Latinx community. Through personal stories, cultural discussions, and expert insights, the podcast aims to empower listeners to connect with their identity and purpose. “a propósito” (on purpose).
Rebranding a legacy HVAC company with a fresh identity for the next generation of builders and designers.
We look at your site and your Google listing next to the businesses ranking above you, and tell you exactly what to change. Free, in plain English.
Based in New Jersey. Serving Northern NJ and New York City.
The Google side moves first. A rebuilt profile and the follow-up system usually produce the first inbound calls within 30 days. The website launches in 3 to 6 weeks, and search rankings compound from there over 60 to 120 days.
It depends on where you are starting. The system covers the website, SEO and AI search, follow-up and ads management, with one launch price and one monthly price, and every price is published on our pricing page. You can also start with a single piece and add the rest later.
We tell you what we are seeing, in plain numbers, every month. If the leads are not where we said they would be, we keep working on it. We are month to month after the first 90 days, so we have to keep earning it.
No. We run the posts, the reviews, the pages, the ads and the follow-up. You get one report a month you can read on your phone, and a simple editor if you want to add a finished job yourself.
The local search work is strongest where we know the market, which is Northern NJ and NYC. The website, AI search and follow-up work anywhere, and we have clients outside the area.
A growing share of "who should I hire" questions never reach Google. People ask ChatGPT, Gemini or Google’s AI answers instead, and those tools only name businesses they can verify. We structure your pages so they can read you, then track what they say every month.
